Our shop has recently become a memeber of a nation chain in an effort to grow our buisiness. At which point we were required to do a serious overhaul on the image of our building, our office in particular. After doing some work costing around $5000-6000 we were a little concerned over the money spent. Well it hasn't taken us long to see the differnce in the attitudes of our customers, aswell as our own. Having a professional looking office makes us feel better about the image we put off & the customers pick this up and seems to increase their confidence in us.

Yesterday we had one customer whom came to see us for an estimate & afterwards was directed to a preferred shop. After visiting the preferred shop he immediately took his car and brought it to us and stated the reason was that our shop seemed more professional. This was about a $3000 job that would have went elsewhere had we not had that image, a few moths ago it probably would have!

Anyhow, it seems to me the cost of these renovations will quickly go from minus to plus. It reinforces the saying image is everything....I am starting to beleive!